/* =========================================================
   AK PRODUCTS LLC — press/halftone editorial design system
   Ink on paper, with one live-wire accent. Grounded in the
   brand mark: a halftone-dot arrow, like screen-printed ink.
   ========================================================= */

@import url('https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@600;700;800;900&family=IBM+Plex+Sans:wght@400;500;600;700&family=IBM+Plex+Mono:wght@500&display=swap');

:root{
  --ink:      #0d0d0d;
  --ink-soft: #1c1c1c;
  --paper:    #f5f4f0;
  --paper-2:  #eceae4;
  --steel:    #6b6f76;
  --line:     #d8d5cd;
  --line-ink: rgba(245,244,240,0.18);
  --accent:   #ff5a36;
  --accent-2: #e2431e;
  --dot:      #cfccc3;

  --display: 'Big Shoulders Display', 'Arial Narrow', sans-serif;
  --body: 'IBM Plex Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --mono: 'IBM Plex Mono', monospace;

  --max: 1180px;
  --edge: clamp(20px, 5vw, 64px);
}

*{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }

body{
  margin:0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img{ max-width:100%; display:block; }

a{ color: inherit; text-decoration: none; }

.wrap{
  max-width: var(--max);
  margin: 0 auto;
  padding-left: var(--edge);
  padding-right: var(--edge);
}

h1,h2,h3,h4{
  font-family: var(--display);
  font-weight: 800;
  line-height: 0.94;
  letter-spacing: -0.01em;
  margin: 0 0 0.4em;
}

h1{ font-size: clamp(2.6rem, 6.4vw, 5.4rem); font-weight: 900; }
h2{ font-size: clamp(2rem, 4.2vw, 3.4rem); }
h3{ font-size: clamp(1.35rem, 2.4vw, 1.8rem); font-weight: 700;}

p{ margin: 0 0 1em; color: var(--ink-soft); max-width: 62ch; }
.lede{ font-size: 1.18rem; color: var(--ink-soft); max-width: 46ch; }

.on-ink p, .on-ink .lede{ color: #cfcdc7; }
.on-ink{ color: var(--paper); }

/* ---------- reusable dot / halftone texture ---------- */
.halftone{
  background-image: radial-gradient(var(--dot) 1.4px, transparent 1.4px);
  background-size: 9px 9px;
}
.halftone-ink{
  background-image: radial-gradient(rgba(245,244,240,0.35) 1.4px, transparent 1.4px);
  background-size: 9px 9px;
}

/* ---------- header / nav ---------- */
.site-header{
  position: sticky; top:0; z-index: 50;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.nav{
  display:flex; align-items:center; justify-content:space-between;
  padding: 16px var(--edge);
  max-width: var(--max); margin: 0 auto;
}
.brand{ display:flex; align-items:center; gap:12px; }
.brand img{ height: 36px; width:auto; }
.brand-name{
  font-family: var(--display); font-weight: 800; font-size: 1.15rem;
  letter-spacing: 0; line-height: 1;
}
.brand-name small{ display:block; font-family: var(--mono); font-size: 0.55rem;
  font-weight:500; letter-spacing: 0.14em; color: var(--steel); margin-top:3px;}

.nav-links{ display:flex; gap: 30px; align-items:center; }
.nav-links a{
  font-size: 0.95rem; font-weight: 500; color: var(--ink-soft);
  padding: 6px 0; border-bottom: 2px solid transparent;
  transition: border-color .15s ease, color .15s ease;
}
.nav-links a:hover, .nav-links a.active{ color: var(--ink); border-color: var(--accent); }

.nav-cta{
  display:inline-flex; align-items:center; gap:8px;
  background: var(--ink); color: var(--paper) !important;
  padding: 10px 18px; font-weight:600; font-size:0.9rem;
  border: 1px solid var(--ink);
}
.nav-cta:hover{ background: var(--accent); border-color: var(--accent); color: var(--ink) !important;}

.nav-toggle{ display:none; background:none; border:none; cursor:pointer; }
.nav-toggle span{ display:block; width:24px; height:2px; background:var(--ink); margin:5px 0; }

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:10px;
  padding: 14px 26px; font-weight: 600; font-size: 0.98rem;
  border: 1px solid var(--ink); cursor:pointer;
}
.btn-primary{ background: var(--accent); border-color: var(--accent); color: var(--ink); }
.btn-primary:hover{ background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn-dark{ background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn-dark:hover{ background: var(--accent); border-color: var(--accent); color: var(--ink); }
.btn-outline{ background: transparent; border-color: var(--ink); color: var(--ink); }
.btn-outline:hover{ background: var(--ink); color: var(--paper); }
.btn-outline-light{ background: transparent; border-color: var(--line-ink); color: var(--paper); }
.btn-outline-light:hover{ background: var(--paper); color: var(--ink); }
.btn-row{ display:flex; gap:14px; flex-wrap:wrap; margin-top: 28px; }
.wa-icon{ width:16px; height:16px; flex-shrink:0; }

/* ---------- sections ---------- */
section{ padding: 88px 0; }
.section-tight{ padding: 56px 0; }
.on-ink-bg{ background: var(--ink); }
.on-alt-bg{ background: var(--paper-2); }

.section-head{ max-width: 640px; margin-bottom: 48px; }
.section-head .kicker{
  font-family: var(--mono); font-size: 0.78rem; color: var(--accent-2);
  font-weight: 500; letter-spacing: 0.02em; margin-bottom: 12px; display:block;
}
.on-ink .section-head .kicker{ color: var(--accent); }

hr.rule{ border:none; border-top:1px solid var(--line); margin: 0; }
.on-ink hr.rule{ border-top:1px solid var(--line-ink); }

/* ---------- hero ---------- */
.hero{
  padding: 64px 0 80px;
  position: relative;
  overflow:hidden;
}
.hero-grid{
  display:grid; grid-template-columns: 1.15fr 0.85fr; gap: 40px; align-items:center;
}
.hero-eyebrow{
  font-family: var(--mono); font-size: 0.82rem; color: var(--accent-2);
  display:flex; align-items:center; gap:10px; margin-bottom: 22px;
}
.hero-eyebrow .dotline{ width:34px; height:1px; background: var(--accent-2); display:inline-block;}
.hero h1{ margin-bottom: 22px; }
.hero-art{
  position:relative; aspect-ratio: 1/1; display:flex; align-items:center; justify-content:center;
}
.hero-art .ring{
  position:absolute; inset:0; border-radius:50%;
  background-image: radial-gradient(var(--ink) 1.6px, transparent 1.6px);
  background-size: 13px 13px;
  -webkit-mask-image: radial-gradient(circle, black 55%, transparent 78%);
  mask-image: radial-gradient(circle, black 55%, transparent 78%);
  opacity: 0.55;
}
.hero-art img{ position:relative; width: 66%; filter: drop-shadow(0 18px 30px rgba(0,0,0,0.18)); }

.stat-strip{
  display:grid; grid-template-columns: repeat(4,1fr);
  border-top:1px solid var(--line); border-bottom:1px solid var(--line);
  margin-top: 64px;
}
.stat{ padding: 26px var(--edge); border-left: 1px solid var(--line); }
.stat:first-child{ border-left:none; padding-left:0; }
.stat .num{ font-family: var(--display); font-size: 2.6rem; font-weight:800; line-height:1; }
.stat .label{ font-size: 0.85rem; color: var(--steel); margin-top:6px; }

/* ---------- service cards ---------- */
.services-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap:0; border-top:1px solid var(--line); border-left:1px solid var(--line);}
.service-card{ border-right:1px solid var(--line); border-bottom:1px solid var(--line); padding: 40px 34px; }
.service-card .idx{ font-family: var(--mono); font-size:0.8rem; color: var(--accent-2); }
.service-card h3{ margin: 18px 0 12px; }
.service-card ul{ padding-left:18px; margin: 16px 0 0; color: var(--steel); font-size: 0.92rem; }
.service-card ul li{ margin-bottom: 6px; }

/* ---------- process ---------- */
.process-list{ display:flex; flex-direction:column; }
.process-item{
  display:grid; grid-template-columns: 90px 1fr 1.2fr; gap: 30px;
  padding: 34px 0; border-top: 1px solid var(--line);
  align-items: start;
}
.process-item:last-child{ border-bottom: 1px solid var(--line); }
.process-item .step-num{ font-family: var(--display); font-size: 2.4rem; color: var(--dot); font-weight:800; }

/* ---------- logo / client marquee & grid ---------- */
.client-grid{
  display:grid; grid-template-columns: repeat(3, 1fr); gap:1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.client-cell{
  background: var(--paper); padding: 26px 28px; min-height: 128px;
  display:flex; flex-direction:column; justify-content:space-between;
}
.client-cell .cname{ font-family: var(--display); font-weight:800; font-size:1.15rem; line-height:1.1;}
.client-cell .cmeta{ display:flex; justify-content:space-between; align-items:flex-end; margin-top:14px;}
.client-cell .cwork{ font-size:0.85rem; color: var(--steel); }
.flag-tag{
  font-family: var(--mono); font-size: 0.72rem; color: var(--accent-2);
  border: 1px solid var(--accent-2); padding: 3px 8px; white-space:nowrap;
}

/* ---------- testimonials ---------- */
.testi-grid{ display:grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line); border:1px solid var(--line); }
.testi-card{ background: var(--paper); padding: 36px; display:flex; flex-direction:column; }
.stars{ color: var(--accent-2); letter-spacing:2px; margin-bottom:16px; font-size:1rem; }
.testi-quote{ font-size: 1.08rem; color: var(--ink); flex-grow:1; }
.testi-who{ margin-top: 20px; display:flex; align-items:center; gap:12px; }
.avatar{
  width:42px; height:42px; border-radius:50%; background: var(--ink); color: var(--paper);
  display:flex; align-items:center; justify-content:center; font-family:var(--display); font-weight:800;
  flex-shrink:0;
}
.who-name{ font-weight:700; font-size:0.95rem; }
.who-meta{ font-size:0.82rem; color: var(--steel); }

/* ---------- pull quote ---------- */
.pull-quote{ max-width: 820px; }
.pull-quote p{ font-family: var(--display); font-weight:700; font-size: clamp(1.5rem,3vw,2.3rem); line-height:1.15; color:inherit; max-width:none;}
.pull-quote cite{ display:block; font-style:normal; margin-top:22px; font-family:var(--mono); font-size:0.85rem; color: var(--accent); }

/* ---------- CTA band ---------- */
.cta-band{
  display:flex; align-items:center; justify-content:space-between; gap:40px; flex-wrap:wrap;
}

/* ---------- contact ---------- */
.contact-grid{ display:grid; grid-template-columns: 1fr 1fr; gap: 70px; }
.contact-method{ display:flex; gap:18px; padding: 22px 0; border-top:1px solid var(--line-ink); }
.contact-method:last-child{ border-bottom: 1px solid var(--line-ink); }
.contact-method .ic{ width: 46px; height:46px; border:1px solid var(--accent); flex-shrink:0; display:flex; align-items:center; justify-content:center; }
.contact-method h4{ margin:0 0 4px; font-family: var(--body); font-weight:700; font-size:1rem; }
.contact-method a{ color: var(--accent); font-weight:600; }
.contact-method span{ color:#9a9791; font-size:0.88rem; }

.form-field{ margin-bottom: 20px; }
.form-field label{ display:block; font-size:0.85rem; margin-bottom:8px; color: var(--steel); }
.form-field input, .form-field textarea, .form-field select{
  width:100%; background: transparent; border:none; border-bottom:1px solid var(--line);
  padding: 10px 2px; font-family: var(--body); font-size:1rem; color: var(--ink);
}
.form-field input:focus, .form-field textarea:focus, .form-field select:focus{
  outline:none; border-color: var(--accent);
}
.on-ink .form-field input, .on-ink .form-field textarea, .on-ink .form-field select{
  color: var(--paper); border-bottom-color: var(--line-ink);
}

/* ---------- footer ---------- */
.site-footer{ background: var(--ink); color: var(--paper); padding: 60px 0 26px; }
.footer-grid{ display:grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; margin-bottom: 50px; }
.footer-grid h4{ font-family: var(--body); font-weight:700; font-size:0.9rem; margin-bottom:16px; color: var(--paper); }
.footer-grid a{ display:block; color:#b8b6b0; font-size:0.92rem; margin-bottom:10px; }
.footer-grid a:hover{ color: var(--accent); }
.footer-bottom{
  display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:12px;
  padding-top: 26px; border-top: 1px solid var(--line-ink);
  font-size: 0.82rem; color: #8b8983;
}

/* ---------- misc utility ---------- */
.tag-row{ display:flex; gap:10px; flex-wrap:wrap; margin-top: 22px;}
.tag{ font-family: var(--mono); font-size:0.75rem; border:1px solid var(--line); padding:6px 12px; color: var(--steel);}
.on-ink .tag{ border-color: var(--line-ink); color:#cfcdc7; }

.two-col{ display:grid; grid-template-columns: 1fr 1fr; gap: 60px; }
.value-item{ padding: 30px 0; border-top:1px solid var(--line); }
.value-item:last-child{ border-bottom:1px solid var(--line); }
.value-item h3{ margin-bottom:8px; }

.page-hero{ padding: 56px 0 60px; border-bottom:1px solid var(--line); }
.page-hero .kicker{ font-family: var(--mono); color: var(--accent-2); font-size:0.85rem; display:block; margin-bottom:14px;}

/* ---------- responsive ---------- */
@media (max-width: 900px){
  .hero-grid{ grid-template-columns: 1fr; }
  .hero-art{ order:-1; max-width: 260px; margin: 0 auto 20px; }
  .stat-strip{ grid-template-columns: repeat(2,1fr); }
  .stat:nth-child(3){ border-left:none; padding-left:0; }
  .stat:nth-child(odd){ border-left:none; padding-left:0;}
  .services-grid{ grid-template-columns: 1fr; }
  .client-grid{ grid-template-columns: 1fr 1fr; }
  .testi-grid{ grid-template-columns: 1fr; }
  .process-item{ grid-template-columns: 50px 1fr; }
  .process-item .step-num{ font-size:1.8rem; }
  .contact-grid{ grid-template-columns: 1fr; gap: 40px; }
  .footer-grid{ grid-template-columns: 1fr 1fr; }
  .two-col{ grid-template-columns: 1fr; gap:10px; }
}
@media (max-width: 720px){
  .nav-links{
    position: fixed; top: 68px; left:0; right:0; bottom:0;
    background: var(--paper); flex-direction:column; align-items:flex-start;
    padding: 30px var(--edge); gap: 22px; transform: translateX(100%);
    transition: transform .25s ease; border-top:1px solid var(--line);
  }
  .nav-links.open{ transform: translateX(0); }
  .nav-toggle{ display:block; }
  .nav-cta{ margin-top:10px; }
  .client-grid{ grid-template-columns: 1fr; }
}